The English version is being translated and will be available soon.
The Salvation Army changed their marketing concept from a global strategy to a strategy based on local communities and associations. It therefore became a priority to develop a visual identity corresponding to this new organizational strategy. Lire la suite
In Paris, the conference «LeWeb» beated its own record of attendance, increased by 50%. This success is the evidence of Lire la suite
On last November 30th, Enigma’s team went to the Best of Web 2011 at Uptown Geneva. Lire la suite
6 pieces of advice for communication and marketing managers, direct from the Word of Mouth Marketing Summit 2011 Lire la suite
A few days ago, Facebook’s statistical analysis system was improved. From now on, as a page administrator, you can view how many people were reached by a post. Lire la suite
This book meant for entrepreneurs is a goldmine for marketing and advertising professionals. John Jantsch addresses the classical marketing tools–logo, slogan, target market, website, etc,–but always takes it one step further. Lire la suite
Did you ever wonder what a business model really was? People often confound it with their company’s strategy.
Business Model Generation, by Alexander Osterwalder, clarifies it by offering innovative solutions to make your company – or your new service – profitable, organized and prosperous. Lire la suite