Discover how the biggest school of the canton de Vaud multiplied its conversions by 3 and increased its activity by 4, doing an in-depth work on its branding and its communication tools.
THE CHALLENGE
After more than 35 years of existence, Wessex Academy had accumulated different logos that coexisted without any consistency, creating a melting pot that mixed up the school’s identity and confused its team and the public.
THE SOLUTION
The new logo had to correspond to the image of a school that offers a wide range of courses, schedules and solutions for companies. Insofar as the Wessex Academy had worked with various visual identities for years, the new logo has been declined in a different pattern and colour for each language and each field of the school.
Step 1
Step 2
Step 3
CORPORATE DESIGN
The logo has been declined on different items of the corporate design, from letterhead to business cards, via student cards, certificates, and notepads for classes.
Folders
Business cards
Student cards
Strategy: Olivier Perez Kennedy
Art direction and design: Benoît Chevallier and Tony Cerovaz
Project Management: Loriane Henrioud et Neda Navi