How can you integrate new digital marketing tools? How can you co-write your brand’s story with the Internet community? It’s at the last First Conference on October 13 that Olivier Perez Kennedy, with two others speakers, presented the storytelling 2.0.
In front of a captivated audience, ENIGMA’s CEO introduced storytelling in advertising and marketing. He described some content-specific best practices for social media: case studies from small and large businesses were used to illustrate his presentation. He ended with an introduction of the “Timeline” on facebook and presented the latest changes that were announced by Mark Zuckerberg and their effect on viral marketing.
“If you’d talked to people the way advertising does, people would punch you in the face.”
Hugh Mackay
The video of the conference:
Conversation, relation and attention from Rezonance on Vimeo.
Olivier’s presentation:
The pictures of the conference:
