Mobile App Apta Babyname
Enigma Strategy & Branding gathered its creativity and digital know-how for Aptamil’s project: A mobile app for baby names.
Ambition
To create a playful, useful and contemporary mobile app for pregnant women, and to establish contact with them.
Action
Mobile App
You can pick the name of your child with Tinder, the most famous dating app for smartphones. Logical sequence: after dating… a baby!
A name appears on the screen: if you like it, you slide it to the left; if you don’t, you slide it to the right. If a name is liked by both parents, they both receive notification. Two “likes” = 1 match!
« Apta Babyname: the most fun application to choose your baby’s name together », developed by Atipik.
- Available in French, German, and English
- iOS and Android
- Database tailored to the audience (Swiss)
- Personalized search (length of the name, gender)
- Unique user experience
- Comfortable interface
- Easy to navigate
RP 2.0
We launched a promotional campaign with influential bloggers, both in French and in German.
Impact
Aptaclub Brand
This tool helped increase the visibility and the reputation of the brand, and a strong relationship was built with future mothers.
Over 4,500 downloads in 3 months
34 blog articles published (16 in French and 18 in German)
Numerous emails were collected
Meilleur du Web 2014
Apta Babyname won the first prize at Best of the Web in the « Mobile » category.
The award was granted according to the following criteria:
- Innovation, creativity, originality, use of new technology
- Meeting the specifics of mobile media in terms of usage and user experience
- Use of functions that are specific to mobile devices
- Quality
- Performance on the market
Check out other projects developed for Aptamil: Page Facebook, Branding
